Outcome
Drastically improved user journey to achieve first visual metric from 15 minutes to 5 seconds.
Duration:
3 months
Processity is a process mining tool built on Salesforce. Most users didn’t understand what process mining was or how to use it, which made it hard to get value. Additionally, Salesforce’s rigid UI added another layer of complexity, limiting how intuitive the experience could be.
As the Senior UX Designer (and sole designer) at Processity, my role was to bridge that gap. I took ownership of UX strategy end-to-end, leading product design efforts that would reframe how users approached process mining. My goal: deliver a product experience so intuitive that even non-technical users could see immediate value.
Recognising Time to First Value as a key metric for both users and the business, I reframed the challenge into an HMW question to shift the team’s perspective.
"How might we bring the time to first value down to 10 under minutes?"
1
Conducted a full UX audit of the current product, mapping major usability bottlenecks.
2
Ran a competitive analysis of other process mining tools to identify common design patterns and gaps.
3
Built simplified user journeys that removed unnecessary complexity and technical dependencies.
4
Designed and validated low-fidelity prototypes in quick iterative loops, incorporating feedback before handoff.
I interviewed internal consultants who mirrored our target users, uncovering key friction points that helped the business empathise with users and steer the product in the right direction.
"Setting up the process is frustrating and slow"
"It’s hard to find what I need"
"It’s hard to find what I need"
"These terms are too technical to me"
Armed with validated insights, I worked closely with product and engineering to drive design decisions that addressed key user friction
Pre-built Process Templates
Recognizing users’ frustration with starting from scratch, I introduced easy-to-use templates that enabled users to initiate process mining immediately with no technical expertise needed.
Guided Wizard
I designed a guided wizard that streamlined process mining, making complex workflows intuitive and easy to navigate.
Leveraging figma's powerful dev mode capabilities to effectively communicate design decisions and provide accurate specifications
Utilised Salesforce Lightning Design System (SLDS) to standardise UI components, ensure consistency, and reduce design to development time.
The redesigned solution had profound and immediate impacts on usability and accessibility:
Reduced TTFV from 15 minutes to just 5 seconds, allowing users to instantly visualize processes and experience immediate value.
Improved adoption and satisfaction significantly, enabling even non-technical users to successfully engage with the platform independently.
Management began appreciating the tangible business value of placing users front and center in product development, establishing UX as a pivotal role in Processity's growth strategy.
Challenges Faced
User access was blocked by leadership, limiting early research opportunities. Additionally, midway through the website redesign, the company also underwent a full branding overhaul.
How we fixed it
I solved this by collaborating closely with the PM and aligning the team on the new brand direction, ensuring consistency across both the redesign and rebrand efforts.
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