People, plans and priorities, these are the key ingredients infused into BUZZ which is a mobile application focused on helping people plan their social life.
In today’s world people spend more time on social media and their mobile phones than they do creating memories with people that they care about.
Buzz wants to solve that problem by creating a platform that makes planning social interactions with friends and loved ones simple, fun and exciting.
I joined the buzz team as a UX researcher to help the company gain valuable insight into its target user segment and also evaluate the viability of the product.
The company needed a way to understand who their target users were, What problems they encountered while making plans with friends and how they currently solved those problems.
Phase 1:
Investigating the intricacies involved in making plans with friends (Tools, problems encountered, feelings involved, improvements)
Phase 2:
Usability testing of existing app design to identify gaps and areas of improvement with current app design
Phase 3:
Identifying ideal user segment & determine if buzz app is a market fit
I created a multi-user empathy map to advocate for the needs of our users and helped create a shared understanding of the user’s needs with the team.
Using color codes I created a visual representation of different user needs. This eventually helped stakeholders make better product decisions.
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Challenges Faced
As with any design challenge working with buzz came with its own limitations. Some of which include convincing stakeholders on new product direction.
Lessons learnt
After concluding my research, We realised our target users were not who we initially envisioned. This could not have been accomplished without putting the users front and centre of the entire design process.
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