Using a User-centred Approach to redefine estate intel's projects feature

User Research
Information Architecture
User Interface Design
Usability testing
The approach

Kick-starting the entire design process with the aim of understanding the problem from a user's point of view

Understanding the users
I spoke to a few users about the problems they encountered using the platform.

Information Architecture
I prioritised the most important information to users and created a journey that allowed users navigate from one page to another easily.

Design, Prototype & Test
I designed low fidelity wireframes and high fidelity mockups then tested with users before handing the final designs to engineering team.

Understanding the users

We used affinity mapping techniques to help us identify themes and patterns in our research data

After speaking to our users we developed user stories to help us understand what our users really needed and why it was soo important to them.

User Stories

  • As a Contractor I want to see project team member information so I can call them
  • As a Property Developer I want to compare completed projects so I can understand the market trends for that area.
  • As a Researcher I want to search for projects so I can find relevant projects easier.
  • As a Contractor I want to see only conceptual projects so I can generate leads.
  • As an Investor I want to see similar projects so that I can make better investment decisions

Before jumping into design, I conducted a design workshop with stakeholders to align the entire team on the proposed user journey

Rapidly iterating with low-fidelity wireframes before switching to fully fleshed UI mock ups.

Information architecture

Harnessing the power of information hierarchy to help users achieve their goals faster

Recommendations & Lessons

Usability Testing
At every stage of the design process we tested our design ideas with users to ensure we had accounted for every use case and edge-case scenario. 

Lessons learnt
An important lesson learnt from this exercise is the importance of constantly communicating with your users to help you understand how they are currently using your product. Also, by speaking to users we realised users needed a way to add their properties on the website. This birthed the "add a property" feature on estateintel’s website. We would never have realised this if we did not talk to our users.

Next

Improving Processity's Time to First Visual Metric from 15 minutes to 5 Seconds