Hi, I'm Idris đź‘‹

A Senior Product & UX Designer with a track record of delivering impactful solutions across fintech, SaaS, media, and logistics. I help businesses simplify complexity, scale design systems, and launch experiences that convert.

Products I’ve worked on have served 1.6M+ users across Africa and Europe, and yes, I design better on good UX and great donuts.

Case Studies

Processity AI

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Optimised Processity’s user journey by applying design thinking principles, reducing Time to First Visual from 15 minutes to 5 seconds.

Producers Portal

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Designed and launched ITV’s Producers Portal using design thinking and cross-functional workshops, streamlining content flow and improving transparency across ITV’s supply chain.

Recallo

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Streamlined Recallo’s feature-heavy SaaS interface into a simplified “lite mode” that reduced cognitive load, improved task success, and aligned with actual user behaviour.

Estate Intel

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Reimagined Estate Intel’s “Projects” feature using a user-centred design approach,  improving discoverability, simplifying data views, and enhancing the overall navigation experience for analysts and investors.

Buzz

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Conducted a UX audit of Buzz’s mobile app to evaluate product-market fit, uncover usability gaps, and recommend improvements for future roadmap planning.

PIPA

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The task was to build an intuitive platform that helped PIPA and their current customers track and manage these leadership training programs.

User Research
Wireframing
Design

Converting PIPA Leadership training services into an online experience

Using a User-centred Approach to redefine estate intel's projects feature

User Research
Storytelling
Design

Improving the UX of Recallo Customer support app by reducing cognitive load

UX Design
Information Architecture
Design

Roava Case study: Coming Soon

Ideation
User Research
Design

Here's what people think about me

I thoroughly enjoyed working with Idris on ITV's Producer Portal. He was known for his ability to create fresh, innovative designs while working at an impressive pace.
Chris McGuigan
Senior Product Manager at Mony Group
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I had the extreme honour of having Idris on my team at 100 Shapes. Idris is not only a calm and consistent source of inspiration but also a beacon of quality in everything he does.
Alex Purdie
Design Leader
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Working with Idris has been a wonderful learning experience. He is highly professional with great work ethics and an amazing attention to detail
Aziz Adigun
Senior DevOps Engineer
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